HOG logo

HARLEY-DAVIDSON INC

HOGNYSE
πŸ† #1612 by market capEarnings Oct 29 Β· PreUS Equity
$29.51β–² $0.07 (+0.24%)
Market closed Β· at close
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24hβ–² 0.2%
7dβ–² 1.4%
14dβ–² 7.0%
30dβ–² 18.9%
ytdβ–² 44.0%
1yβ–² 9.4%
🏦Market Cap
$3.07B
Small Cap
πŸ“ˆRevenue Growth (YoY)
-13.8%
Declining
πŸ“ŠGross Margin
23.9%
Moderate
πŸ’΅FCF Margin
-3.2%
Thin
βš–οΈP/S Ratio
0.7x
Cheap
Otter Score
64
Fair

Trading Snapshot

Day Range
$28.95 – $29.55
52-Week Range
$17.09 – $29.63
Volume (shares)
189,737
Avg Volume (shares)
β€”
Shares Outstanding
104.1M
Next Earnings
2026-10-29

Fundamentals Snapshot

Annual Revenue
$4.47B
Last Q Revenue
$1.10B
P/E Ratio
17.8
P/S Ratio
0.7x
EPS (TTM)
$1.88
Dividend Yield
2.52%
Dilution (1yr)
βˆ’9.5%
HOG logo

HARLEY-DAVIDSON INC

HOG
Financial Trends
RevenueThe total money the company brought in from sales, before subtracting any costs.
$4.5Bβ–Ό βˆ’13.8% YoY
Gross MarginOf every $1 of sales, how much is left after the direct cost of making the product/service. Higher = more efficient.
30.2%β–Ό βˆ’13.3% YoY
Operating IncomeProfit from the core business after operating costs, but before interest and taxes. Negative means the core business isn’t profitable yet.
$387Mβ–Ό βˆ’7.2% YoY
Free Cash FlowCash left over after running the business and paying for equipment/capex. Negative means the company is burning cash.
$415Mβ–Ό βˆ’52.1% YoY
Shares OutstandingHow many shares exist. Rising means the company is issuing more shares, which dilutes (shrinks) each existing owner’s slice.
114.3Mβ–Ό βˆ’9.5% YoY
Net CashCash minus total debt. Positive = more cash than debt (financially strong); negative = more debt than cash (net debt).
$38Mβ–² +$5.5B YoY
StockOtter Β· stockotter.space

About HARLEY-DAVIDSON INC

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

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Otter Score Breakdown

How it's scoredFive components, each rated 1–5β˜… and equally weighted (20%), averaged to a 0–100 score:πŸ’Ž Quality β€” gross marginπŸš€ Growth β€” revenue YoYβš–οΈ Valuation β€” P/S ratio⚑ Momentum β€” 30-day price changeπŸ’§ Dilution β€” 1-yr share issuance (buybacks score higher)
πŸ’ŽQualityβ˜…β˜…β˜…β˜…β˜…
πŸš€Growthβ˜…β˜…β˜…β˜…β˜…
βš–οΈValuationβ˜…β˜…β˜…β˜…β˜…
⚑Momentumβ˜…β˜…β˜…β˜…β˜…
πŸ’§Dilutionβ˜…β˜…β˜…β˜…β˜…
Overall Score
Fair
64/100

Analyst Ratings

β“˜
Consensus
Hold
21 analysts
Strong Buy4
Buy5
Hold9
Sell3
Strong Sell0
Ratings as of Oct 2026

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