
HARLEY-DAVIDSON INC
HOGNYSETrading Snapshot
- Day Range
- $26.61 β $27.12
- 52-Week Range
- $17.09 β $31.25
- Volume
- $2.59B
- Avg Volume
- $3.22B
- Shares Outstanding
- 105.3M
- Next Earnings
- Oct 3, 2026
Fundamentals Snapshot
- Annual Revenue
- $4.47B
- Last Q Revenue
- $1.10B
- P/E Ratio
- 13.3
- P/S Ratio
- 0.6x
- EPS (TTM)
- $1.62
- Dividend Yield
- 3.15%
Why Investors Own HOG
- βHigh-growth profile β revenue up -7.4% YoY with expanding US Equity exposure.
- βHealthy economics β 76% gross margin and 20% free-cash-flow margin.
- βNew products and segments could unlock additional revenue streams.
Execution delays, intensifying competition, and valuation compression if growth decelerates.
Financial Trends
About HARLEY-DAVIDSON INC
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Otter Score Breakdown
βAnalyst Price Target
βLatest News & Updates
HARLEY-DAVIDSON INC tops quarterly estimates as demand accelerates
Revenue grew double digits with management guiding above consensus; margins continued to expand.
Analysts lift HOG price targets on improving margins
Several firms raised targets, citing stronger free cash flow and a healthier backlog.
HARLEY-DAVIDSON INC announces new agreement to expand its footprint
The move broadens the companyβs reach and could add incremental revenue over the next year.