HOG logo

HARLEY-DAVIDSON INC

HOGNYSE
πŸ† #1497 by market capEarnings Nov 3US Equity
$26.72β–² $0.64 (+2.41%)
Market closed Β· at close
1hβ€”
24hβ–² 2.4%
7dβ–² 2.1%
14dβ–² 7.7%
30dβ–² 5.2%
1yβ–² 4.4%
🏦Market Cap
$2.81B
Small Cap
πŸ“ˆRevenue Growth (YoY)
-5.3%
Declining
πŸ“ŠGross Margin
27.1%
Moderate
πŸ’΅FCF Margin
12.8%
Healthy
βš–οΈP/S Ratio
0.6x
Cheap
Otter Score
42
Weak

Trading Snapshot

Day Range
$26.61 – $27.12
52-Week Range
$17.09 – $31.25
Volume
$2.59B
Avg Volume
$3.22B
Shares Outstanding
105.3M
Next Earnings
Oct 3, 2026

Fundamentals Snapshot

Annual Revenue
$4.47B
Last Q Revenue
$1.10B
P/E Ratio
13.3
P/S Ratio
0.6x
EPS (TTM)
$1.62
Dividend Yield
3.15%

Why Investors Own HOG

  • βœ“High-growth profile β€” revenue up -7.4% YoY with expanding US Equity exposure.
  • βœ“Healthy economics β€” 76% gross margin and 20% free-cash-flow margin.
  • βœ“New products and segments could unlock additional revenue streams.
⚠️ Key Risks

Execution delays, intensifying competition, and valuation compression if growth decelerates.

Financial Trends

Revenue (TTM)
$4.47Bβ–Ό βˆ’9.0% YoY
Gross Margin (TTM)
75.7%β–² +2.9% YoY
Operating Income (TTM)
$1.54Bβ–Ό βˆ’9.0% YoY
Free Cash Flow (TTM)
$904Mβ–Ό βˆ’9.0% YoY

About HARLEY-DAVIDSON INC

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

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Otter Score Breakdown

β“˜
πŸ’ŽQualityβ˜…β˜…β˜…β˜…β˜…
πŸš€Growthβ˜…β˜…β˜…β˜…β˜…
βš–οΈValuationβ˜…β˜…β˜…β˜…β˜…
⚑Momentumβ˜…β˜…β˜…β˜…β˜…
Overall Score
Weak
42/100

Analyst Price Target

β“˜
Average Target
$25.78
β–Ό βˆ’3.5% Downside
High Target$30.49
Low Target$22.10
Based on 37 analysts

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