HARLEY-DAVIDSON INC
HOGNYSE🏆 #1614 by market capEarnings Oct 29 · PreUS Equity
$29.52▲ $0.08 (+0.27%)
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24h▲ 0.3%
7d▲ 1.5%
14d▲ 7.1%
30d▲ 18.9%
ytd▲ 44.1%
1y▲ 9.5%
🏦Market Cap
$3.07B
Small Cap
📈Revenue Growth (YoY)
-13.8%
Declining
📊Gross Margin
23.9%
Moderate
💵FCF Margin
-3.2%
Thin
⚖️P/S Ratio
0.7x
Cheap
Otter Score
64
Fair
HARLEY-DAVIDSON INC
HOGAnalyst Ratings
Price
$29.52
Total
36
Raised
11
Lowered
5
Avg PT
$28.83
H / L
$33 / $19
| Institution | Action | Rating | Date | Upside | |
|---|---|---|---|---|---|
Citigroup | Upgraded | Neutral → Buy | 2026-10-05 | $39.00 | +32.10% |
UBS | Reiterated | Neutral | 2026-09-02 | $26.00 | −11.90% |
DA Davidson | Reiterated | Buy | 2026-08-17 | $25.00 | −15.30% |
Morgan Stanley | Reiterated | Underweight | 2026-07-28 | $19.00 | −35.60% |
Baird | Reiterated | Neutral | 2026-07-24 | — | — |
Loop Capital | Upgraded | Hold → Buy | 2026-07-20 | — | — |
Wells Fargo | Reiterated | Underweight | 2026-05-06 | — | — |
B of A Securities | Reiterated | Buy | 2025-05-02 | — | — |
BMO Capital | Reiterated | Outperform | 2024-04-26 | $24.00 | −18.70% |
Jefferies | Upgraded | Underperform → Hold | 2023-03-15 | $39.00 | +32.10% |
RBC Capital | Reiterated | Sector Perform | 2022-04-28 | $41.00 | +38.90% |
Northcoast Research | Upgraded | Neutral → Buy | 2021-04-09 | $57.00 | +93.10% |
Stifel | Reiterated | Hold | 2020-11-25 | — | — |
Wedbush | Upgraded | Neutral → Outperform | 2020-07-16 | — | — |
Argus Research | Upgraded | Hold → Buy | 2020-05-05 | $42.00 | +42.30% |
CFRA | Reiterated | Hold | 2020-04-28 | — | — |
KeyBanc | Upgraded | Underweight → Sector Weight | 2020-01-29 | — | — |
Keybanc | Upgraded | Underweight → Sector Weight | 2020-01-29 | — | — |
Goldman Sachs | Downgraded | Neutral → Sell | 2019-04-24 | — | — |
Argus | Reiterated | Buy | 2018-10-24 | — | — |
Barclays | Reiterated | Underperform | 2018-10-24 | — | — |
Stifel Nicolaus | Reiterated | Hold | 2018-07-25 | — | — |
Longbow Research | Upgraded | Underperform → Neutral | 2018-03-29 | — | — |
Aegis Capital | Reiterated | Hold | 2017-08-28 | — | — |
Bernstein | Downgraded | Outperform → Market Perform | 2017-07-12 | — | — |
Raymond James | Upgraded | Underperform → Market Perform | 2017-04-12 | — | — |
Deutsche Bank | Reiterated | Hold | 2016-04-20 | — | — |
William Blair | Downgraded | Outperform → Market Perform | 2016-04-06 | — | — |
Sterne Agee CRT | Reiterated | Neutral | 2016-03-11 | — | — |
Wunderlich Securities | Reiterated | Hold | 2016-01-28 | — | — |
Wunderlich | Reiterated | Hold | 2016-01-28 | — | — |
JP Morgan | Downgraded | Overweight → Neutral | 2015-10-21 | — | — |
Tigress Financial | Reiterated | Buy | 2013-03-08 | — | — |
Millman Research | Downgraded | Buy → Hold | 2012-08-06 | — | — |
S&P Capital IQ | Upgraded | Sell → Hold | 2012-05-22 | — | — |
Oxen Group | Reiterated | Hold | 2012-02-17 | — | — |
Institution
Citigroup
Upgraded · Neutral → Buy · 2026-10-05
$39.00
+32.10%
UBS
Reiterated · Neutral · 2026-09-02
$26.00
−11.90%
DA Davidson
Reiterated · Buy · 2026-08-17
$25.00
−15.30%
Morgan Stanley
Reiterated · Underweight · 2026-07-28
$19.00
−35.60%
Baird
Reiterated · Neutral · 2026-07-24
—
—
Loop Capital
Upgraded · Hold → Buy · 2026-07-20
—
—
Wells Fargo
Reiterated · Underweight · 2026-05-06
—
—
B of A Securities
Reiterated · Buy · 2025-05-02
—
—
BMO Capital
Reiterated · Outperform · 2024-04-26
$24.00
−18.70%
Jefferies
Upgraded · Underperform → Hold · 2023-03-15
$39.00
+32.10%
RBC Capital
Reiterated · Sector Perform · 2022-04-28
$41.00
+38.90%
Northcoast Research
Upgraded · Neutral → Buy · 2021-04-09
$57.00
+93.10%
Stifel
Reiterated · Hold · 2020-11-25
—
—
Wedbush
Upgraded · Neutral → Outperform · 2020-07-16
—
—
Argus Research
Upgraded · Hold → Buy · 2020-05-05
$42.00
+42.30%
CFRA
Reiterated · Hold · 2020-04-28
—
—
KeyBanc
Upgraded · Underweight → Sector Weight · 2020-01-29
—
—
Keybanc
Upgraded · Underweight → Sector Weight · 2020-01-29
—
—
Goldman Sachs
Downgraded · Neutral → Sell · 2019-04-24
—
—
Argus
Reiterated · Buy · 2018-10-24
—
—
Barclays
Reiterated · Underperform · 2018-10-24
—
—
Stifel Nicolaus
Reiterated · Hold · 2018-07-25
—
—
Longbow Research
Upgraded · Underperform → Neutral · 2018-03-29
—
—
Aegis Capital
Reiterated · Hold · 2017-08-28
—
—
Bernstein
Downgraded · Outperform → Market Perform · 2017-07-12
—
—
Raymond James
Upgraded · Underperform → Market Perform · 2017-04-12
—
—
Deutsche Bank
Reiterated · Hold · 2016-04-20
—
—
William Blair
Downgraded · Outperform → Market Perform · 2016-04-06
—
—
Sterne Agee CRT
Reiterated · Neutral · 2016-03-11
—
—
Wunderlich Securities
Reiterated · Hold · 2016-01-28
—
—
Wunderlich
Reiterated · Hold · 2016-01-28
—
—
JP Morgan
Downgraded · Overweight → Neutral · 2015-10-21
—
—
Tigress Financial
Reiterated · Buy · 2013-03-08
—
—
Millman Research
Downgraded · Buy → Hold · 2012-08-06
—
—
S&P Capital IQ
Upgraded · Sell → Hold · 2012-05-22
—
—
Oxen Group
Reiterated · Hold · 2012-02-17
—
—
One row per institution · price target from the firm's latest published target
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