HOG logo

HARLEY-DAVIDSON INC

HOGNYSE
πŸ† #1613 by market capEarnings Oct 29 Β· PreUS Equity
$29.52β–² $0.08 (+0.27%)
Market closed Β· at close
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24hβ–² 0.3%
7dβ–² 1.5%
14dβ–² 7.1%
30dβ–² 18.9%
ytdβ–² 44.1%
1yβ–² 9.5%
🏦Market Cap
$3.07B
Small Cap
πŸ“ˆRevenue Growth (YoY)
-13.8%
Declining
πŸ“ŠGross Margin
23.9%
Moderate
πŸ’΅FCF Margin
-3.2%
Thin
βš–οΈP/S Ratio
0.7x
Cheap
Otter Score
64
Fair

Trading Snapshot

Day Range
$28.94 – $29.60
52-Week Range
$17.09 – $29.63
Volume (shares)
2,906,821
Avg Volume (shares)
β€”
Shares Outstanding
104.1M
Next Earnings
2026-10-29

Fundamentals Snapshot

Annual Revenue
$4.47B
Last Q Revenue
$1.10B
P/E Ratio
17.8
P/S Ratio
0.7x
EPS (TTM)
$1.88
Dividend Yield
2.52%
Dilution (1yr)
βˆ’9.5%
HOG logo

HARLEY-DAVIDSON INC

HOG
Financial Trends
RevenueThe total money the company brought in from sales, before subtracting any costs.
$4.5Bβ–Ό βˆ’13.8% YoY
Gross MarginOf every $1 of sales, how much is left after the direct cost of making the product/service. Higher = more efficient.
30.2%β–Ό βˆ’13.3% YoY
Operating IncomeProfit from the core business after operating costs, but before interest and taxes. Negative means the core business isn’t profitable yet.
$387Mβ–Ό βˆ’7.2% YoY
Free Cash FlowCash left over after running the business and paying for equipment/capex. Negative means the company is burning cash.
$415Mβ–Ό βˆ’52.1% YoY
Shares OutstandingHow many shares exist. Rising means the company is issuing more shares, which dilutes (shrinks) each existing owner’s slice.
114.3Mβ–Ό βˆ’9.5% YoY
Net CashCash minus total debt. Positive = more cash than debt (financially strong); negative = more debt than cash (net debt).
$38Mβ–² +$5.5B YoY
StockOtter Β· stockotter.space

About HARLEY-DAVIDSON INC

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

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Otter Score Breakdown

How it's scoredFive components, each rated 1–5β˜… and equally weighted (20%), averaged to a 0–100 score:πŸ’Ž Quality β€” gross marginπŸš€ Growth β€” revenue YoYβš–οΈ Valuation β€” P/S ratio⚑ Momentum β€” 30-day price changeπŸ’§ Dilution β€” 1-yr share issuance (buybacks score higher)
πŸ’ŽQualityβ˜…β˜…β˜…β˜…β˜…
πŸš€Growthβ˜…β˜…β˜…β˜…β˜…
βš–οΈValuationβ˜…β˜…β˜…β˜…β˜…
⚑Momentumβ˜…β˜…β˜…β˜…β˜…
πŸ’§Dilutionβ˜…β˜…β˜…β˜…β˜…
Overall Score
Fair
64/100
Analyst data unavailable.

Latest News & Updates

Zacks Investment ResearchΒ·17h ago

What Makes Harley-Davidson (HOG) a New Buy Stock

Harley-Davidson (HOG) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Zacks Investment ResearchΒ·17h ago

HOG or TSLA: Which Is the Better Value Stock Right Now?

Investors interested in Automotive - Domestic stocks are likely familiar with Harley-Davidson (HOG) and Tesla (TSLA). But which of these two stocks is more attractive to value investors?

Zacks Investment ResearchΒ·20h ago

Here Is Why Bargain Hunters Would Love Fast-paced Mover Harley-Davidson (HOG)

Harley-Davidson (HOG) could be a great choice for investors looking to buy stocks that have gained strong momentum recently but are still trading at reasonable prices. It is one of the several stocks that made it through

WSJΒ·1d ago

Harley-Davidson Wanted an Electric Revolution. That Dream Is in Trouble

LiveWire's CEO has departed and a restructuring officer has taken over as losses mount at the once-hyped spinoff.

24/7 Wall StreetΒ·2d ago

Will Harley-Davidson's Turnaround Rally Hit a Wall on Oct. 29?

Harley-Davidson (NYSE:HOG | HOG Price Prediction) reports third-quarter results on October 29, 2026. Shares are up 44.88% year to date, so this report will show whether the β€œBack to the Bricks” turnaround has earned that

24/7 Wall StreetΒ·13d ago

A 26% Dividend Yield After a 30% Stock Drop? These 5 Stocks Deserve Scrutiny

When a stock drops 30% and the yield jumps to 26%, most investors see opportunity. Five companies on this list suggest the yield itself is the warning sign.