SOUTHERN CO/THE
SONYSE$91.52▼ $1.12 (−1.21%)
After hours · at closeTrack SO
Get earnings, price moves & breaking news on Telegram
24h▼ 1.2%
7d▲ 1.2%
14d▲ 2.4%
30d▲ 11.1%
ytd▲ 5.0%
1y▼ 2.5%
🏦Market Cap
$105.28B
Mid Cap
📈Revenue Growth (YoY)
6.8%
Slowing
📊Gross Margin
40.0%
Healthy
💵FCF Margin
1.9%
Thin
⚖️P/S Ratio
3.7x
Fair
Otter Score
76
Strong
SOUTHERN CO/THE
SOAnalyst Ratings
Price
$91.52
Total
34
Raised
5
Lowered
3
Avg PT
$94.95
H / L
$106 / $74
| Institution | Action | Rating | Date | Upside | |
|---|---|---|---|---|---|
Morgan Stanley | Reiterated | Underweight | 2026-10-21 | $84.00 | −8.20% |
Jefferies | Reiterated | Hold | 2026-10-20 | $95.00 | +3.80% |
Barclays | Reiterated | Equal Weight | 2026-10-16 | $92.00 | +0.50% |
Truist Securities | Reiterated | Hold | 2026-10-15 | — | — |
JP Morgan | Reiterated | Neutral | 2026-10-13 | — | — |
Keybanc | Reiterated | Underweight | 2026-10-13 | $74.00 | −19.10% |
Citigroup | Reiterated | Buy | 2026-09-25 | $82.00 | −10.40% |
BMO Capital | Reiterated | Outperform | 2026-07-27 | $104.00 | +13.60% |
Seaport Global | Downgraded | Buy → Neutral | 2026-04-20 | — | — |
TD Cowen | Reiterated | Buy | 2026-03-06 | — | — |
Evercore ISI Group | Upgraded | In Line → Outperform | 2026-03-05 | — | — |
Scotiabank | Reiterated | Sector Perform | 2026-02-20 | $103.00 | +12.50% |
Wells Fargo | Upgraded | Underweight → Equal Weight | 2026-02-20 | $96.00 | +4.90% |
Mizuho | Upgraded | Neutral → Outperform | 2026-02-20 | — | — |
UBS | Reiterated | Neutral | 2025-12-17 | $94.00 | +2.70% |
RBC Capital | Reiterated | Sector Perform | 2025-12-12 | $105.00 | +14.70% |
Ladenburg Thalmann | Downgraded | Buy → Neutral | 2025-10-17 | — | — |
Guggenheim | Reiterated | Neutral | 2025-05-02 | $72.00 | −21.30% |
B of A Securities | Reiterated | Neutral | 2024-08-29 | — | — |
Wolfe Research | Downgraded | Outperform → Peer Perform | 2024-08-02 | — | — |
Goldman Sachs | Reiterated | Buy | 2024-08-02 | — | — |
Argus Research | Reiterated | Buy | 2024-05-15 | $90.00 | −1.70% |
Credit Suisse | Reiterated | Underperform | 2023-01-18 | $77.00 | −15.90% |
KeyBanc | Reiterated | Overweight | 2021-01-12 | $74.00 | −19.10% |
CFRA | Reiterated | Hold | 2020-02-20 | — | — |
SunTrust Robinson Humphrey | Reiterated | Hold | 2019-12-18 | — | — |
Bank of America | Reiterated | Neutral | 2019-09-12 | — | — |
Deutsche Bank | Reiterated | Buy | 2018-05-22 | — | — |
Argus | Reiterated | Buy | 2018-05-05 | — | — |
Scotia Howard Weil | Reiterated | Sector Perform → Perform | 2016-05-13 | — | — |
CRT Capital | Reiterated | Hold | 2014-03-03 | — | — |
Hilliard Lyons | Upgraded | Neutral → Buy | 2014-01-31 | — | — |
BGC Financial | Reiterated | Hold | 2013-06-20 | — | — |
ISI Group | Upgraded | Hold → Buy | 2012-11-06 | — | — |
Institution
Morgan Stanley
Reiterated · Underweight · 2026-10-21
$84.00
−8.20%
Jefferies
Reiterated · Hold · 2026-10-20
$95.00
+3.80%
Barclays
Reiterated · Equal Weight · 2026-10-16
$92.00
+0.50%
Truist Securities
Reiterated · Hold · 2026-10-15
—
—
JP Morgan
Reiterated · Neutral · 2026-10-13
—
—
Keybanc
Reiterated · Underweight · 2026-10-13
$74.00
−19.10%
Citigroup
Reiterated · Buy · 2026-09-25
$82.00
−10.40%
BMO Capital
Reiterated · Outperform · 2026-07-27
$104.00
+13.60%
Seaport Global
Downgraded · Buy → Neutral · 2026-04-20
—
—
TD Cowen
Reiterated · Buy · 2026-03-06
—
—
Evercore ISI Group
Upgraded · In Line → Outperform · 2026-03-05
—
—
Scotiabank
Reiterated · Sector Perform · 2026-02-20
$103.00
+12.50%
Wells Fargo
Upgraded · Underweight → Equal Weight · 2026-02-20
$96.00
+4.90%
Mizuho
Upgraded · Neutral → Outperform · 2026-02-20
—
—
UBS
Reiterated · Neutral · 2025-12-17
$94.00
+2.70%
RBC Capital
Reiterated · Sector Perform · 2025-12-12
$105.00
+14.70%
Ladenburg Thalmann
Downgraded · Buy → Neutral · 2025-10-17
—
—
Guggenheim
Reiterated · Neutral · 2025-05-02
$72.00
−21.30%
B of A Securities
Reiterated · Neutral · 2024-08-29
—
—
Wolfe Research
Downgraded · Outperform → Peer Perform · 2024-08-02
—
—
Goldman Sachs
Reiterated · Buy · 2024-08-02
—
—
Argus Research
Reiterated · Buy · 2024-05-15
$90.00
−1.70%
Credit Suisse
Reiterated · Underperform · 2023-01-18
$77.00
−15.90%
KeyBanc
Reiterated · Overweight · 2021-01-12
$74.00
−19.10%
CFRA
Reiterated · Hold · 2020-02-20
—
—
SunTrust Robinson Humphrey
Reiterated · Hold · 2019-12-18
—
—
Bank of America
Reiterated · Neutral · 2019-09-12
—
—
Deutsche Bank
Reiterated · Buy · 2018-05-22
—
—
Argus
Reiterated · Buy · 2018-05-05
—
—
Scotia Howard Weil
Reiterated · Sector Perform → Perform · 2016-05-13
—
—
CRT Capital
Reiterated · Hold · 2014-03-03
—
—
Hilliard Lyons
Upgraded · Neutral → Buy · 2014-01-31
—
—
BGC Financial
Reiterated · Hold · 2013-06-20
—
—
ISI Group
Upgraded · Hold → Buy · 2012-11-06
—
—
One row per institution · price target from the firm's latest published target
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