KRISPY KREME INC

About KRISPY KREME INC

Krispy Kreme, Inc., operating alongside its various subsidiaries, focuses on creating and distributing distinctive doughnut experiences through a comprehensive omni-channel business model. Its operations are structured across three primary divisions: U.S. and Canada, International markets, and Market Development. Beyond its signature doughnuts, the company also offers a diverse array of other sweet treats, including cookies, brownies, ice cream, and various cookie-based confections, often accompanied by cold milk. Additionally, it provides doughnut mixes, other ingredients, and even equipment for doughnut production. By early 2022 (specifically January 2), Krispy Kreme boasted a global presence of 1,810 branded outlets (Krispy Kreme and Insomnia Cookies) spanning approximately 30 countries. Of these, 971 were company-owned locations and 839 were managed by franchisees. Its comprehensive distribution strategy involves sales through these retail shops, a "delivered fresh daily" model, e-commerce platforms, and direct delivery services. Established in 1937, Krispy Kreme, Inc. maintains its headquarters in Charlotte, North Carolina. The organization underwent a name change in May 2021, transitioning from its former identity, Krispy Kreme Doughnuts, Inc., to its current designation.