BOOKING HOLDINGS INC
BKNGNASDAQ🏆 #126 by market capEarnings Nov 3 · PostUS Equity
$147.94▼ $2.19 (−1.46%)
🌙 After hours$148.82▲ 0.59%Regular close · extended-hours price shownTrack BKNG
Get earnings, price moves & breaking news on Telegram
24h▼ 1.5%
7d▼ 6.6%
14d▼ 7.9%
30d▼ 9.7%
ytd▼ 30.9%
1y▼ 28.0%
🏦Market Cap
$111.16B
Mid Cap
📈Revenue Growth (YoY)
12.8%
Healthy
📊Gross Margin
98.1%
High
💵FCF Margin
33.8%
Strong
⚖️P/S Ratio
4.1x
Fair
Otter Score
76
Strong
BOOKING HOLDINGS INC
BKNGAnalyst Ratings
Price
$147.94
Total
71
Raised
5
Lowered
13
Avg PT
$229.76
H / L
$270 / $188
| Institution | Action | Rating | Date | Upside | |
|---|---|---|---|---|---|
BTIG | Reiterated | Buy | 2026-10-22 | $250.00 | +69.00% |
Cantor Fitzgerald | Reiterated | Neutral | 2026-10-12 | $220.00 | +48.70% |
Wells Fargo | Reiterated | Equal Weight | 2026-10-07 | $190.00 | +28.40% |
Truist Securities | Reiterated | Buy | 2026-09-30 | — | — |
Evercore ISI Group | Reiterated | Outperform | 2026-08-24 | — | — |
Argus Research | Reiterated | Buy | 2026-08-10 | $245.00 | +65.60% |
BMO Capital | Reiterated | Outperform | 2026-08-05 | $250.00 | +69.00% |
UBS | Reiterated | Buy | 2026-08-05 | $6485.00 | +4283.50% |
Benchmark | Reiterated | Buy | 2026-08-05 | — | — |
Citigroup | Reiterated | Buy | 2026-08-05 | — | — |
Oppenheimer | Reiterated | Outperform | 2026-08-05 | $240.00 | +62.20% |
B. Riley Securities | Reiterated | Buy | 2026-08-05 | — | — |
Piper Sandler | Reiterated | Neutral | 2026-08-05 | $215.00 | +45.30% |
Wedbush | Reiterated | Outperform | 2026-08-05 | $247.00 | +67.00% |
Jefferies | Reiterated | Hold | 2026-07-14 | $234.00 | +58.20% |
Baird | Reiterated | Outperform | 2026-04-29 | — | — |
JP Morgan | Reiterated | Overweight | 2026-04-29 | — | — |
TD Cowen | Reiterated | Buy | 2026-04-29 | — | — |
RBC Capital | Reiterated | Outperform | 2026-04-29 | $5250.00 | +3448.70% |
Barclays | Reiterated | Overweight | 2026-04-29 | $210.00 | +41.90% |
DA Davidson | Reiterated | Buy | 2026-04-29 | $240.00 | +62.20% |
Deutsche Bank | Reiterated | Buy | 2026-04-21 | $230.00 | +55.50% |
Tigress Financial | Reiterated | Strong Buy | 2026-04-08 | $260.00 | +75.70% |
Bernstein | Reiterated | Market Perform | 2026-04-06 | $188.00 | +27.10% |
Morgan Stanley | Upgraded | Equal Weight → Overweight | 2026-02-24 | $230.00 | +55.50% |
Susquehanna | Reiterated | Positive | 2026-02-20 | $240.00 | +62.20% |
Citizens | Downgraded | Market Outperform → Market Perform | 2026-02-04 | — | — |
Keybanc | Reiterated | Overweight | 2026-02-04 | $6630.00 | +4381.50% |
B of A Securities | Upgraded | Neutral → Buy | 2025-11-24 | — | — |
JMP Securities | Reiterated | Market Outperform | 2025-04-30 | $5000.00 | +3279.70% |
Citizens Capital Markets | Reiterated | Market Outperform | 2025-02-24 | — | — |
Mizuho | Reiterated | Outperform | 2024-12-19 | — | — |
Goldman Sachs | Reiterated | Neutral | 2024-11-01 | $215.00 | +45.30% |
Erste Group | Upgraded | Hold → Buy | 2024-06-14 | — | — |
HSBC | Reiterated | Buy | 2024-05-07 | $7746.00 | +5135.90% |
Edward Jones | Downgraded | Buy → Hold | 2024-02-16 | — | — |
Ascendiant Capital | Reiterated | Buy | 2023-12-29 | — | — |
Credit Suisse | Reiterated | Outperform | 2023-08-04 | — | — |
Gordon Haskett | Downgraded | Buy → Hold | 2023-01-25 | — | — |
Wolfe Research | Downgraded | Outperform → Peer Perform | 2022-12-07 | — | — |
Stifel | Reiterated | Hold | 2022-08-04 | — | — |
Cowen & Co. | Reiterated | Outperform | 2021-10-12 | — | — |
Needham | Reiterated | Buy | 2020-11-06 | — | — |
SunTrust Robinson Humphrey | Reiterated | Buy | 2020-05-08 | — | — |
CFRA | Reiterated | Hold | 2020-05-08 | — | — |
Stifel Nicolaus | Reiterated | Hold | 2020-02-27 | — | — |
Consumer Edge Research | Reiterated | Overweight | 2019-11-18 | — | — |
Bank of America | Downgraded | Buy → Neutral | 2019-11-01 | — | — |
Raymond James | Downgraded | Outperform → Market Perform | 2019-10-25 | — | — |
Telsey Advisory Group | Downgraded | Outperform → Perform | 2019-03-19 | — | — |
PiperJaffray | Downgraded | Overweight → Neutral | 2019-02-28 | — | — |
Atlantic Equities | Downgraded | Overweight → Neutral | 2019-02-28 | — | — |
Argus | Upgraded | Hold → Buy | 2018-03-08 | — | — |
MKM Partners | Downgraded | Buy → Neutral | 2017-12-07 | — | — |
CLSA | Reiterated | Buy | 2016-12-08 | — | — |
Pacific Crest | Reiterated | Sector Weight → Equal Weight | 2016-11-08 | — | — |
Guggenheim | Downgraded | Buy → Neutral | 2016-05-04 | — | — |
Moffett Nathanson | Reiterated | Buy | 2016-03-08 | — | — |
Redburn Partners | Reiterated | Buy | 2015-09-04 | — | — |
FBR Capital | Downgraded | Outperform → Perform | 2014-12-02 | — | — |
Evercore Partners | Reiterated | Equal Weight → Hold | 2014-10-10 | — | — |
Macquarie | Reiterated | Outperform | 2014-08-12 | — | — |
Buckingham Research | Reiterated | Neutral | 2014-06-27 | — | — |
Oracle Investment Research | Downgraded | Strong Buy → Buy | 2014-02-20 | — | — |
Monness Crespi Hardt | Reiterated | Buy | 2014-02-19 | — | — |
Monness, Crespi, Hardt | Upgraded | Neutral → Buy | 2013-11-08 | — | — |
Janney Capital | Reiterated | Neutral | 2013-09-12 | — | — |
Lazard | Reiterated | Buy | 2013-05-29 | — | — |
Ascendiant | Reiterated | Buy | 2013-01-29 | — | — |
Nomura | Reiterated | Buy | 2013-01-25 | — | — |
JG Capital | Reiterated | Overweight | 2012-11-20 | — | — |
Institution
BTIG
Reiterated · Buy · 2026-10-22
$250.00
+69.00%
Cantor Fitzgerald
Reiterated · Neutral · 2026-10-12
$220.00
+48.70%
Wells Fargo
Reiterated · Equal Weight · 2026-10-07
$190.00
+28.40%
Truist Securities
Reiterated · Buy · 2026-09-30
—
—
Evercore ISI Group
Reiterated · Outperform · 2026-08-24
—
—
Argus Research
Reiterated · Buy · 2026-08-10
$245.00
+65.60%
BMO Capital
Reiterated · Outperform · 2026-08-05
$250.00
+69.00%
UBS
Reiterated · Buy · 2026-08-05
$6485.00
+4283.50%
Benchmark
Reiterated · Buy · 2026-08-05
—
—
Citigroup
Reiterated · Buy · 2026-08-05
—
—
Oppenheimer
Reiterated · Outperform · 2026-08-05
$240.00
+62.20%
B. Riley Securities
Reiterated · Buy · 2026-08-05
—
—
Piper Sandler
Reiterated · Neutral · 2026-08-05
$215.00
+45.30%
Wedbush
Reiterated · Outperform · 2026-08-05
$247.00
+67.00%
Jefferies
Reiterated · Hold · 2026-07-14
$234.00
+58.20%
Baird
Reiterated · Outperform · 2026-04-29
—
—
JP Morgan
Reiterated · Overweight · 2026-04-29
—
—
TD Cowen
Reiterated · Buy · 2026-04-29
—
—
RBC Capital
Reiterated · Outperform · 2026-04-29
$5250.00
+3448.70%
Barclays
Reiterated · Overweight · 2026-04-29
$210.00
+41.90%
DA Davidson
Reiterated · Buy · 2026-04-29
$240.00
+62.20%
Deutsche Bank
Reiterated · Buy · 2026-04-21
$230.00
+55.50%
Tigress Financial
Reiterated · Strong Buy · 2026-04-08
$260.00
+75.70%
Bernstein
Reiterated · Market Perform · 2026-04-06
$188.00
+27.10%
Morgan Stanley
Upgraded · Equal Weight → Overweight · 2026-02-24
$230.00
+55.50%
Susquehanna
Reiterated · Positive · 2026-02-20
$240.00
+62.20%
Citizens
Downgraded · Market Outperform → Market Perform · 2026-02-04
—
—
Keybanc
Reiterated · Overweight · 2026-02-04
$6630.00
+4381.50%
B of A Securities
Upgraded · Neutral → Buy · 2025-11-24
—
—
JMP Securities
Reiterated · Market Outperform · 2025-04-30
$5000.00
+3279.70%
Citizens Capital Markets
Reiterated · Market Outperform · 2025-02-24
—
—
Mizuho
Reiterated · Outperform · 2024-12-19
—
—
Goldman Sachs
Reiterated · Neutral · 2024-11-01
$215.00
+45.30%
Erste Group
Upgraded · Hold → Buy · 2024-06-14
—
—
HSBC
Reiterated · Buy · 2024-05-07
$7746.00
+5135.90%
Edward Jones
Downgraded · Buy → Hold · 2024-02-16
—
—
Ascendiant Capital
Reiterated · Buy · 2023-12-29
—
—
Credit Suisse
Reiterated · Outperform · 2023-08-04
—
—
Gordon Haskett
Downgraded · Buy → Hold · 2023-01-25
—
—
Wolfe Research
Downgraded · Outperform → Peer Perform · 2022-12-07
—
—
Stifel
Reiterated · Hold · 2022-08-04
—
—
Cowen & Co.
Reiterated · Outperform · 2021-10-12
—
—
Needham
Reiterated · Buy · 2020-11-06
—
—
SunTrust Robinson Humphrey
Reiterated · Buy · 2020-05-08
—
—
CFRA
Reiterated · Hold · 2020-05-08
—
—
Stifel Nicolaus
Reiterated · Hold · 2020-02-27
—
—
Consumer Edge Research
Reiterated · Overweight · 2019-11-18
—
—
Bank of America
Downgraded · Buy → Neutral · 2019-11-01
—
—
Raymond James
Downgraded · Outperform → Market Perform · 2019-10-25
—
—
Telsey Advisory Group
Downgraded · Outperform → Perform · 2019-03-19
—
—
PiperJaffray
Downgraded · Overweight → Neutral · 2019-02-28
—
—
Atlantic Equities
Downgraded · Overweight → Neutral · 2019-02-28
—
—
Argus
Upgraded · Hold → Buy · 2018-03-08
—
—
MKM Partners
Downgraded · Buy → Neutral · 2017-12-07
—
—
CLSA
Reiterated · Buy · 2016-12-08
—
—
Pacific Crest
Reiterated · Sector Weight → Equal Weight · 2016-11-08
—
—
Guggenheim
Downgraded · Buy → Neutral · 2016-05-04
—
—
Moffett Nathanson
Reiterated · Buy · 2016-03-08
—
—
Redburn Partners
Reiterated · Buy · 2015-09-04
—
—
FBR Capital
Downgraded · Outperform → Perform · 2014-12-02
—
—
Evercore Partners
Reiterated · Equal Weight → Hold · 2014-10-10
—
—
Macquarie
Reiterated · Outperform · 2014-08-12
—
—
Buckingham Research
Reiterated · Neutral · 2014-06-27
—
—
Oracle Investment Research
Downgraded · Strong Buy → Buy · 2014-02-20
—
—
Monness Crespi Hardt
Reiterated · Buy · 2014-02-19
—
—
Monness, Crespi, Hardt
Upgraded · Neutral → Buy · 2013-11-08
—
—
Janney Capital
Reiterated · Neutral · 2013-09-12
—
—
Lazard
Reiterated · Buy · 2013-05-29
—
—
Ascendiant
Reiterated · Buy · 2013-01-29
—
—
Nomura
Reiterated · Buy · 2013-01-25
—
—
JG Capital
Reiterated · Overweight · 2012-11-20
—
—
One row per institution · price target from the firm's latest published target
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