PHOENIX NEW MEDIA LTD -ADR

About PHOENIX NEW MEDIA LTD -ADR

Phoenix New Media Limited is a company based in the People's Republic of China, dedicated to providing digital content across an integrated internet platform. Its business operations are structured into two primary divisions: Net Advertising Services and Paid Services. The company distributes its content and services through a variety of channels, including personal computers, mobile devices, and telecommunications operators, while also reaching television audiences, primarily via Phoenix TV. Its principal online destination, ifeng.com, features a broad spectrum of content categories designed for diverse interests, such as news, finance, video, automotive topics, technology, entertainment, military affairs, real estate, fashion, and sports. This website also fosters user interaction through features like comment submissions and online surveys. For mobile users, Phoenix New Media offers a robust platform that includes dedicated applications such as ifeng News, which provides newsfeeds and other content in various formats like text, images, live streams, and videos. The ifeng Video app focuses on video news, live broadcasts, and programming from Phoenix TV. Additionally, the company maintains the mobile-optimized website i.ifeng.com and a range of digital reading applications. Beyond these, the company's mobile services extend to digital newspapers, streaming video, mobile games, and other wireless value-added services. Incorporated in 2007, Phoenix New Media Limited's headquarters are located in Beijing, PRC. It functions as a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.